Auriga International Management Consultancy appoints COO to strengthen refurbishment capabilities

UAE-based Auriga International Management Consultancy, a hospitality and real estate advisory firm, has appointed André Erasmus as chief operating officer, strengthening operational capabilities as it continues supporting transformation and repositioning of hospitality assets across the region, Biz Today reported.

Erasmus brings over two decades of hands-on experience in hotel operations, with deep expertise in launching, repositioning and optimising hospitality assets. His appointment reinforces Auriga's commitment to helping owners unlock long-term value by transforming existing properties into modern, market-ready and operationally efficient hotels and resorts.

Erasmus said Auriga's strength lies in its ability to bridge strategy and execution. "Refurbishment and rebranding deliver real value only when grounded in operational reality, and that is where my experience comes into play," Erasmus said. "My focus is on strengthening operational frameworks, scaling service delivery, and expanding Auriga's refurbishment capabilities to help owners maximise asset performance across market cycles."

Priya Jaganathan, managing director and co-founder at Auriga International Management Consultancy, said bringing Erasmus into Auriga at this stage is both a strategic and personal milestone. "His operational leadership strengthens our ability to deliver refurbishment and repositioning projects that genuinely perform once they are live," Jaganathan said.

Unlike traditional hospitality consultancies, Auriga differentiates itself through an end-to-end, asset-focused approach, combining strategic advisory with on-the-ground execution spanning feasibility studies, asset management, rebranding, refurbishment and operational optimisation.

Auriga works across hotels, branded and independent food and beverage concepts, lifestyle venues, wellness and salon brands, and cloud kitchen operators. While maintaining a strong footprint in Abu Dhabi, operations extend across Dubai, the wider Gulf Cooperation Council and Africa.

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