Commentary
Dublin Moves Up the Table: What a 12% Rise in Fitout Costs Tells Irish Practitioners About Their Market
The Turner and Townsend Global Office Fit-Out Cost Guide 2026, published 14 May 2026 and covering 58 cities, places Dublin among the standout performers in the global fitout market. High-specification costs rose 12% to US$3,878 (approximately €3,344) per square metre, advancing Dublin ten places in the rankings. Two structural forces drive the increase: sustained demand for premium, amenity-rich office space and an acute shortage of new Grade A supply. Both carry direct implications for how Irish fitout firms position their capabilities.
Dublin’s rise is consistent with what CBRE Ireland’s Real Estate Market Outlook 2026 identifies as a structural shift in tenant preference towards amenity-rich Grade A space, with Dublin take-up at 243,000 square metres in 2025 and prime rents forecast to rise 8% to €753.50 per square metre in 2026. Irish fitout firms that understand the specification requirements driving this premium are operating in one of the fastest-growing segments of the European fitout market.
The report identifies two specification dimensions redefining the premium fitout brief globally. The first is hospitality-grade amenity: occupiers are investing in social infrastructure, flexible zones, and end-of-journey facilities as instruments of talent attraction. The second is AI integration: forward-thinking occupiers are specifying infrastructure that embeds technology into the workspace fabric, with climate control, lighting, and service delivery managed through digitally connected systems. Both dimensions add cost, and both are increasingly standard expectations in Dublin’s multinational-dense market.
The report frames the ‘stay vs go’ decision, specifically new premium fitout, occupied refurbishment, or renegotiation in place, as the central strategic question for occupiers. Each path generates a different project type. BREEAM’s Refurbishment and Fit Out standard, widely adopted in Ireland, makes refurbishment-led stays commercially viable for CSRD-reporting occupiers, while Savills Ireland research confirms that ESG-accredited buildings command rental premiums of up to 25%, reinforcing the investment case for specification-led fitout across new and existing stock.
Underpinning all three occupier decisions is the need to produce a workspace that employees actively choose to attend. Leesman’s workplace data identifies a ten-point gap between office and home experience scores, with noise satisfaction at just 35% and quiet rooms at 40%, which are both fitout decisions. High-performing offices in the Leesman+ cohort deliver a 40-percentage-point uplift in informal social interaction over home and a 22-point uplift for group meetings: the outcomes occupiers are investing to achieve.
Three capability investments position Irish firms to lead this market. First, develop delivery expertise in AI-enabled workspace infrastructure, including sensor networks, smart building integration, and digitally managed service zones, as these specifications migrate from flagship to standard Grade A briefs. Second, build competence in occupied refurbishment, delivering programme-sensitive upgrades within live environments, where the ‘stay’ path generates the largest near-term volume. Third, pursue BREEAM Refurbishment and Fit Out accreditation as a practice-level credential for sustainability-led delivery across new fitout and upgrade commissions.
Dublin’s ten-place advance in the Turner and Townsend rankings establishes Ireland as a premium fitout destination in the European context. The conditions driving that rise, particularly a strong multinational occupier base, constrained Grade A supply, and sustained demand for high-specification environments, are structural. Firms that invest in the capabilities this market rewards will find the evidence priced into the benchmarks and visible in the pipeline ahead.
(The views expressed by the writer are his/her own and do not necessarily reflect the views or positions of BusinessRiver.)
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